Websites and tracking. A foundation everything else can build on.
A website should not only look good, it should make people call or send an enquiry. We build fast websites that are optimised for search engines, work on every device and can be updated by you. Plus maintenance for WordPress sites and clean, GDPR-compliant tracking, so you know from day one whether it all works.
A website that brings enquiries
A professional website does three jobs at once. It builds trust: visitors understand within seconds who you are and what you offer. It gets found on Google: clean structure, fast loading, correct meta tags and SEO basics from the start. And it turns visitors into enquiries, through clear calls to action and well placed contact options.
We deliberately don't always use WordPress. For many small businesses and associations a static website with a lightweight mini CMS is the better choice: no plugin management, no security updates, faster loading and lower running costs, while you can still edit texts and images yourself. Whether WordPress makes sense for you is something we decide together.
Every site includes an SEO foundation, tracking and a personal training session so you can maintain it yourself. More detail on this service in German: Webdesign.
How a website project runs
Discovery
We talk about your goals, your audience and what the website needs to achieve, and look at your current situation and competitors. The result is a clear brief.
Structure & content
Site structure, navigation and texts are worked out together, including which keywords each page covers. SEO is part of the plan from the start.
Design
You get a visual draft of the key pages on desktop and mobile to give feedback on before anything is built.
Build
The website is built, tested on all devices and equipped with tracking, schema markup and meta tags for every page.
Training
You learn how to change content yourself, in WordPress or the mini CMS, in a personal session.
Go-live & check
The site is launched, including DNS, SSL and submission to Google Search Console. After two weeks we look at the first tracking data together.
So your website stays secure and fast
A WordPress website needs regular care: updates, security checks, backups and performance optimisation. Outdated plugins are the most common way in for attackers, and after a core update an old plugin can quietly break your contact form.
Our maintenance is a monthly service: WordPress core, plugin and theme updates, PHP version management, a full backup before every update, uptime monitoring and regular security checks. Once a month you get a short report in plain language: what was updated, whether there were problems, how the site is doing.
We also take over maintenance for existing WordPress sites built by someone else, after a short audit of their current state. More detail on this service in German: WordPress Wartung.
Finally know what works
Many small businesses and nonprofits have Google Analytics installed, but nobody looks at it, or the numbers mean little because tracking was never set up properly. The standard code shows page views, not whether someone picked up the phone.
We set up Google Tag Manager and GA4 so that the five actions that matter for most organisations are measured: phone clicks, email clicks, form submissions, scroll depth and engaged visits. Everything runs GDPR-compliant with Consent Mode v2, so data is only collected after visitors agree.
For nonprofits using Google Ad Grants, working conversion tracking is not optional: Google requires it. Every event is tested before going live, and you get a short introduction to your dashboard. More detail on this service in German: Tracking & Analytics.
What usually comes next
Questions about websites & tracking
Let's find out in 30 minutes what's possible.
No sales pitch. We look at your situation together and you get an honest assessment, in English or German.