$10,000/month in free Google Ads for your nonprofit

Google offers eligible nonprofit organizations up to $10,000 per month in free Google Search advertising through the Google Ad Grants program. Your ads appear at the top of Google when people search for topics related to your mission. Whether you're looking for volunteers, raising awareness, or driving donations, Google Ad Grants puts your cause in front of people actively searching for it.

To qualify, your organization must hold valid nonprofit status (501(c)(3) in the US, registered charity in the UK, charitable status under § 34 BAO in Austria, whether association, foundation or non-profit GmbH, or the equivalent in your country). Government agencies, hospitals, and educational institutions are typically excluded. We check your eligibility for free before any work begins.

The program comes with clear rules, set out in Google's account management policy: a click-through rate of at least 5% every month at account level, conversion-based Smart Bidding in every campaign, specific geo-targeting and at least two sitelinks. If the account misses the CTR target two months in a row, Google temporarily deactivates it. That's where we come in.

Application & eligibility. We verify your nonprofit qualifies, prepare all documents, and submit through Goodstack (Google's official validation partner). The process typically takes 2 to 4 weeks.

Account setup. Professional campaign structure, keyword research, ad copy, and conversion tracking. Built to meet Google's quality requirements from day one so you don't lose your grant.

Ongoing management. Monthly optimization, performance reports, and compliance monitoring. Google Ad Grants accounts require active management to maintain eligibility. We make sure yours stays active.

Strategy & training. We help your team understand what works and why. Optional workshops to build internal capacity so your team can make informed decisions about your digital strategy.

Your Google Grants partner