Phase 1: Understand

Digital strategy for nonprofits and small businesses. So you know where to start.

Many organisations invest in a website, ads or social media without knowing what actually works. In a strategy session we look at where you stand and build a concrete roadmap. Not a theory course, but a clear plan with priorities you can act on straight away.

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Why strategy first?

Without a plan, every measure is a gamble

A digital strategy is the overview that shows which online measures make sense for your organisation. Not a 40-page paper that ends up in a drawer, but a concrete roadmap with clear priorities.

In a 90-minute session we look at your situation together: which channels you already use, what works and what doesn't, and where your customers or supporters look for what you offer. The result is a prioritised plan with the three to five measures that make the biggest difference, in the right order.

The most common mistake we see: investing in visibility before the foundation is in place. Running Google Ads without tracking means spending budget blind. Doing SEO without a clear site structure means ranking for the wrong terms.

What it brings

Clarity instead of gut feeling

90 min
are enough to see where you stand
1 plan
instead of ten opinions
0 €
for the first consultation, without obligation
Your result

What you have in hand afterwards

The consultation ends with a document you can actually use. The written roadmap answers three questions:

Where do you stand? An honest assessment of your website, visibility and digital infrastructure, without sugar-coating and without jargon.

What should you do? Three to five concrete measures with clear priorities. Not everything at once, but the right order.

What can you do yourself, and where do you need help? For each measure: whether you can implement it yourself or outside support makes sense, and roughly what it costs.

The roadmap is yours. There is no obligation to book anything afterwards. More detail on this service in German: Beratung & Strategie.

Step by step

How we work together

1

Free consultation

A 30-minute call to get to know each other: where you stand, what you have tried and what you want to achieve. At the end you know whether a strategy session makes sense or another service fits better.

2

Analysis

Before the main session we look at your website, your Google rankings, your competitors and existing measures, so our time together is spent on depth instead of groundwork.

3

Strategy session (90 min)

The core of the consultation. We go through the analysis, identify the biggest opportunities and prioritise: which channels fit your audience, where quick wins are possible, what needs building long term.

4

Roadmap

Within a week you receive the written roadmap: three to five measures, clearly prioritised, with effort estimates and the recommended order.

5

Implementation

Whether you implement yourself, hand over individual tasks or the whole implementation: we clarify the next steps together.

6

Review

After the first measures we sit down again. Is the direction right? Are there first results? Do we need to adjust?

Digital readiness check

Find out where you really stand

The digital readiness check is a structured audit of your digital presence. Six areas are checked systematically: website technology, search engine optimisation, tracking and analytics, the Google Business Profile, content quality and social media.

You receive a report with a score from 0 to 100 for each area, a traffic-light rating and the three most important recommendations, sorted by impact. The analysis takes one working day, followed by a 30 to 45 minute call to go through the results together.

The check is particularly useful for nonprofits that want to apply for Google Ad Grants and first want to know whether their website meets the requirements. More detail on this service in German: Digital Readiness Check.

Often combined

What usually comes next

SEO & GEO

The most frequent recommendation from a strategy session: get found on Google and in AI answers.

SEO & GEO

Google Ads

Visible immediately while the strategy takes effect.

Google Ads

Websites & tracking

The foundation: a website that works and numbers you can trust.

Websites & tracking
Questions

Questions about strategy & consulting

A written roadmap with concrete recommendations and priorities: an honest assessment of your current situation, three to five prioritised measures with an effort estimate, and a clear order. Not a generic concept, but tailored to your organisation, your audience and your budget.
If you already know exactly what you need, we can start right away. Many clients begin directly with a tracking setup or SEO. If you are unsure which channel will bring the most, a short assessment is the fastest way to focus on the right thing and not waste budget.
The core session usually takes 90 minutes. Before it we analyse your website, competitors and visibility, afterwards we write the roadmap. You receive the finished plan within a week.
No. You get the roadmap and decide yourself whether you implement it alone, get targeted help or want ongoing support. Many clients take the first steps themselves and come back later for the more complex measures.
At a large agency you get an account manager who passes your project on to different departments. Here you work directly with the consultant who does the analysis and writes the roadmap: shorter paths, faster answers and someone who really understands your organisation.
Ready?

Let's find out in 30 minutes what's possible.

No sales pitch. We look at your situation together and you get an honest assessment, in English or German.

Book a free consultation Write an email
+43 670 2045585 office@digitalisierungswerkstatt.at