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Brand & Content

Visibility through authentic content

Strategic content marketing and brand development for anyone who wants to build lasting customer relationships through relevant content.

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Content marketing

Development and implementation of a content strategy with relevant content for various channels. From blog articles to videos to infographics – always with a focus on added value for the target group.
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Public Relations

Professional press relations create visibility in relevant media. From press releases to placements in trade media and regional newspapers.
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Influencer marketing

Identification and collaboration with suitable influencers for authentic brand promotion. From regional micro-influencers to established content creators.
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Social media strategy

Development and implementation of a cross-platform social media strategy. Content creation, community management, and strategic development of channels.
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Systematic brand building through content:

  1. Brand analysis Define positioning, values, and unique selling points
  2. Content strategy Develop topic planning and formats for the target group
  3. Content production Creation of texts, images, and videos according to editorial plan
  4. Distribution Publication across all relevant channels
  5. Community management Interaction with the target group and dialogue building
  6. Success measurement Tracking of reach, engagement, and business impact

Advantages at a glance

  • Clear positioning – Recognizable brand identity instead of interchangeability
  • Organic reach – Less dependence on paid advertising
  • Building trust – Demonstrating expertise through relevant content
  • Customer loyalty – Community instead of one-time buyers
  • Media reach – Press relations create credibility
  • Long-term impact – Content has an effect over years, not just days
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FAQ

Still got
Questions?

Blog: 2-4 articles per month. Social media: 3-5 posts per week. Quality over quantity is crucial.

First effects after 2-3 months. Full effect after 6-12 months due to increased reach and SEO effects.

 

No, it’s better to have 1-2 channels professionally than 5 half-heartedly. The selection depends on the target audience.

Micro-influencers (10-50k): €200-800 per post. Larger influencers: €1,000-10,000. Long-term partnerships are often more efficient.

Basically yes, but professional creation saves time and produces better results. Hybrid model possible.

Reach, engagement, website traffic, lead generation, and ultimately revenue impact.

Yes, media mentions create trust and authority that social posts cannot achieve.

Still got questions?