Audit & Analysis
Digital location assessment with action plan
Analysis of digital presence with specific recommendations for action. Detailed action plan highlights potential and quick wins.
Website-Analysis
- Performance: loading times, Core Web Vitals, mobile performance
- SEO technology: crawlability, indexing, schema markup
- Content: quality, structure, keyword optimization
- UX/design: navigation, user guidance, conversion elements
- Security: SSL, updates, vulnerabilities
SEO-Analysis
- On-page: Title, meta descriptions, heading structure
- Content quality: Relevance, uniqueness, added value
- Keyword rankings: Current positions, potential
- Backlink profile: Quality and quantity of links
- Local SEO: Google My Business, citations, reviews
Analytics & Tracking
- Setup check: Is everything set up correctly?
- Data quality: Are the figures reliable?
- Conversion tracking: Are goals being tracked?
- User behavior: What does the data say about visitors?
Social Media Audit
- Channel analysis: Which platforms are used and how?
- Content performance: What works and what doesn’t?
- Engagement rate: Interactions compared to reach
- Competitor comparison: Where do you stand in relation to the competition?
Audit-Report
- Executive Summary: The most important findings on two pages
- Status Quo: Where does your digital presence stand today?
- Strengths and Weaknesses Analysis: What is working well, and what is not?
- Benchmark Comparison: How do you compare to others?
- Potential Calculation: What is realistically achievable?
Action Plan
- Quick wins: Improvements that can be implemented immediately
- Medium-term measures: 3–6 months implementation time
- Strategic projects: Long-term optimizations
- Prioritization: Based on cost-benefit ratio
- Budget indication: Rough cost estimate
FAQ
Any
questions?
How long does an audit take?
2-3 weeks from order placement to delivery.
Is access to our systems necessary?
Yes, read access is required for Google Analytics, Search Console, and CMS.
Can we carry out the audit ourselves?
Many quick wins can be implemented internally. We are happy to provide support for more complex measures.
What is the difference between this and the Digital Readiness Check?
The check is more compact (1 day), while the audit is significantly more detailed with specific figures.
Is the audit eligible for funding?
Yes, as digitalization consulting is often 30-50% eligible for funding.
What happens after the audit?
The decision on implementation lies with the customer. Support or external implementation possible.