© Klaus Unterbuchberger
I’m Lukas Tröls, founder of Digitalisierungswerkstatt.at and a passionate implementer of digitalization ideas. After more than 13 years of professional experience in
performance marketing, business development, and project management
France, Austria, and Slovakia
the travel industry, pharmaceutical and medical education, regional development, and the energy sector
I became self-employed in 2025 to support small and medium-sized enterprises (SMEs) with practical digitalization solutions.
What I do for you
Your business is my focus. I listen, analyze, and work with you to develop a strategy that aligns with your goals.
Then, we move step by step towards implementing and building your digital presence. For greater visibility, more traffic, more revenue, and more profit.
Why I do this
Too often I see SMEs and non-profit organizations with fantastic products or services that remain digitally invisible. They struggle with limited budgets, a lack of know-how, and the question: "Where do we even begin?"
This is precisely where I come in: I develop a clear plan with you, prioritize measures based on cost-benefit, and implement them together with your team. No agency black box, but transparent collaboration on equal footing.
My goal: Digital marketing should be understandable, feasible, and affordable for every SME.
This is how we work together
You understand what's happening:
I explain every step so you can make informed decisions, not blind trust, but informed collaboration.
We start small and make sense: No oversized 12-month contracts. We begin with quick wins and build from there.
I'm available: Email, phone, video call, you have direct access to me, not a junior employee or a ticketing system.
We measure what matters: Together, we define what success means. We track these KPIs transparently and adjust the strategy as needed.