Conversion-Tracking & Analytics
Measurability for data-driven decisions
Finally know what works – Professional Analytics & Tracking
Google Analytics 4 Implementation
- Complete account structure (account, property, data streams)
- Enhanced e-commerce tracking (for online shops)
- Conversion event definition and setup
- Audience configuration
- Custom dimensions for business-specific data
- Attribution model optimization
- Privacy settings (IP anonymization, etc.)
Google Tag Manager Integration
- Tag implementation without developer
- A/B testing of tracking codes
- Version control and rollback capability
- Performance-optimized tag loading
- Advanced trigger logic
- Debugging and preview mode
GDPR-compliant tracking
- Cookie consent management (CMP)
- Opt-in/opt-out mechanisms
- IP anonymization
- Data retention policy
- User deletion requests
- Transparent privacy policy
E-Commerce Tracking
- Revenue per traffic source
- Customer lifetime value (CLV)
- Average order value (AOV)
- Conversion rate by product category
- Abandoned cart recovery tracking
FAQ
Still got
questions?
How long does a tracking setup take?
Standard setup: 1-2 weeks. E-commerce: 3-4 weeks. Enterprise: 4-6 weeks.
Is the tracking GDPR compliant?
Yes, all implementations are GDPR-compliant with cookie consent management and corresponding privacy settings.
What happens to existing analytics data?
Historical data is retained. Migration from Universal Analytics to GA4 is carried out smoothly.
Can we manage the tracking ourselves?
Yes, after setup and training. However, professional support is recommended for ongoing optimization.
Will this work with our CMS/shop system?
Yes, tracking works with all systems (WordPress, Shopify, Magento, Custom, etc.).