Influencer Marketing
Authentic recommendations from trusted influencers
Strategic influencer collaborations for sustainable success: From micro-influencers to brand ambassadors – credible product recommendations and reach through the right multipliers.
Influencer categories & reach
Nano-Influencer (1K-10K Follower)
- Advantages: Very high engagement rate (up to 10%), cost-effective, authentic
- Disadvantages: Limited reach, often unprofessional
- Costs: €50–€200 per post or product seeding
- Best for: Local businesses, niche products, community building
Micro-Influencer (10K-100K Follower)
- Advantages: High engagement rate (3–7%), niche expertise, more professional
- Disadvantages: Limited scalability
- Costs: €200–€1,000 per post
- Best for: SMEs, specific target audiences, authentic recommendations
Makro-Influencer (100K-1M Follower)
- Advantages: Wide reach, professional content, established audience
- Disadvantages: Higher costs, lower engagement rate (1–3%)
- Costs: €1,000–€10,000 per post
- Best for: Brand awareness campaigns, consumer brands
Mega-Influencer (1M+ Follower)
- Advantages: Massive reach, celebrity status, media attention
- Disadvantages: Very expensive, lowest engagement rate (<1%), low authenticity
- Costs: €10,000+ per post
- Best for: Large brands with corresponding budgets
The right expertise for the industry
Lifestyle Influencers: Broad range of topics, personal recommendations – High credibility through product integration – Ideal for: Fashion, Beauty, Food, Home & Garden
Specialist Influencers (Niche Experts): Specialized in specific industries/topics – High authority and expertise credibility – Ideal for: B2B services, tech products, fitness, finance
Local Influencers: Regionally focused, community-oriented – High local credibility and connection – Ideal for: Local businesses, events, restaurants
Corporate Influencers: Own employees as brand ambassadors – Authentic insider perspective, cost-effective – Ideal for: Employer branding, B2B credibility
FAQ
Still got
Questions?
How much budget should SMEs allocate to influencer marketing?
Entry level: €1,000-€3,000. Established level: €3,000-€10,000. Focus on micro-influencers for the best ROI.
Micro vs. Macro Influencers – Which is better for SMEs?
Micro-influencers are usually a better choice: higher engagement rate, cheaper, more authentic, better ROI.
How do we find the right influencers for our niche product?
Hashtag research, competitor analysis, specialized tools. Focus on engagement and audience quality over follower count.
Does influencer marketing also work for B2B?
Yes! LinkedIn influencers, industry experts, employee advocacy.
How exactly do we measure influencer marketing ROI?
Trackable links, promo codes, UTM parameters. Multi-touch attribution for a complete customer journey view.
What to do about negative comments under influencer posts?
Respond quickly, objectively, and constructively. Brief influencers on response strategies. Take authentic criticism seriously.
Can small local businesses use influencer marketing?
Perfectly suited! Nano/micro-influencers are often locally focused, inexpensive, and very effective for local businesses.