KPI Dashboard

All key figures at a glance

Custom-developed KPI dashboards for SMEs: All marketing and business metrics clearly presented, automated and available at any time.

Marketing performance dashboard

Website metrics:

  • Sessions, users, page views
  • Bounce rate & session duration
  • Top traffic sources
  • Conversion rate by traffic source
  • Goal completions & conversion value

Paid marketing:

  • Google Ads: impressions, clicks, CTR, CPC, ROAS
  • Facebook Ads: reach, engagement, CPM, cost per lead
  • LinkedIn Ads: click-through rate, lead quality score
  • Total advertising spend vs. generated revenue

Organic marketing:

  • SEO: rankings, organic traffic, click-through rate
  • Social media: follower growth, engagement rate
  • Email marketing: open rate, click rate, unsubscribes
  • Content performance: top articles, time on page

Sales & Revenue Dashboard

Revenue metrics:

  • Monthly/annual revenue
  • Revenue per channel (online vs. offline)
  • Average order value (AOV)
  • Customer lifetime value (CLV)
  • Monthly recurring revenue (for subscriptions)

Sales pipeline (B2B):

  • Lead generation by source
  • Lead-to-customer conversion rate
  • Average sales cycle length
  • Pipeline value & forecasting
  • Sales team performance

E-commerce KPIs:

  • Conversion rate by product category
  • Cart abandonment rate
  • Return customer rate
  • Product performance (top sellers)
  • Inventory turnover

Local Business Dashboard

Local SEO KPIs:

  • Google My Business insights (views, calls, directions)
  • Local pack rankings
  • Online reviews & rating trends
  • Local citation consistency
  • Store visits (Google Analytics)

Local conversions:

  • Click-to-call conversions
  • Directions requests
  • Location-based inquiries
  • Local event participation
  • Regional performance comparison

Customer & Audience Dashboard

Customer analytics:

  • New vs. returning customers
  • Customer acquisition cost (CAC)
  • Customer demographics & geography
  • Behavior flow & user journey
  • Customer satisfaction scores

Audience performance:

  • Segment performance comparison
  • Persona-based conversion rates
  • Geographic performance
  • Device & browser insights
  • Peak activity times

FAQ

Still got
questions?

Standard dashboard: 2-3 weeks. Professional: 3-4 weeks. Enterprise: 4-6 weeks.

Yes, historical data is imported for trend analysis wherever possible.

Yes, all data processing is carried out in compliance with the GDPR and with appropriate security measures.

Yes, over 200+ integrations are available. If none are available: Custom API integration is possible.

Still got questions?