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Google Ads & Bing Ads

Immediately visible to potential buyers.

Paid search ads with measurable ROI – find customers when they are ready to buy.

Free consultation

Search campaigns

  • Brand campaigns: Protecting your own brand
  • Generic campaigns: General industry terms
  • Competitor campaigns: Competitor keywords (where allowed)
  • Long-tail campaigns: Specific, low-cost keywords
  • Local campaigns: “Service + location” combinations
More

Shopping campaigns

  • Optimize Google Merchant Center
  • Ensure product feed quality
  • Structure shopping campaigns
  • Performance Max campaigns
  • Local inventory ads
More
bing

Bing Ads

    • 10–15% market share in Austria
    • 30–50% lower click prices compared to Google
    • Higher conversion rates in B2B sectors
    • Less competition = better placements
    • Integration with Microsoft products (Office, LinkedIn)
    • Powers ChatGPT
More

Display & Video-Kampagnen

Display Strategies:

  • Remarketing: Re-engage website visitors
  • Custom Audiences: Similar audiences to existing customers
  • In-Market Audiences: Users with high purchase intent
  • Placement Targeting: Select specific websites for ad placement

YouTube Advertising:

  • Skippable Video Ads: Cost-efficient for reach
  • Non-Skippable Ads: Guaranteed message delivery
  • Bumper Ads: 6-second clips for brand awareness
More

KPI-Tracking

  • Click-Through Rate (CTR): Ad relevance
  • Cost-per-Click (CPC): Keyword efficiency
  • Conversion Rate: Landing page performance
  • Cost-per-Conversion (CPA): Cost per lead/sale
  • Return on Ad Spend (ROAS): Revenue/ad spend ratio
    • More

Reporting & Transparenz

  • Campaign performance analysis
  • Detailed ROI calculation
  • Competitor benchmark (Auction Insights)
  • Planned optimization measures
  • Budget recommendations for the following month
More

Ads vs. SEO – When to use which?

Google/Bing Ads Advantages

  • Immediate visibility: Live within hours
  • Predictable results: Budget = estimated traffic
  • Precise targeting: Reach the exact audience
  • Flexible budgets: Scale up/down quickly
  • Measurable ROI: Direct attribution possible

Optimal Combination with SEO

  • Short-term + Long-term: Ads for instant, SEO for sustained traffic
  • Keyword research synergies: Use ad data to inform SEO
  • SERP dominance: Organic + paid = more clicks
  • Remarketing for SEO traffic: Re-engage website visitors
Free consultation

FAQ

Still got
questions?

First clicks within hours, meaningful data after 2-4 weeks, optimal performance after 2-3 months.

Minimum €800/month for initial success, optimal €1,500-€3,000 for significant results.

Yes! 30-50% cheaper clicks, often better conversion rates in B2B, less competition.

Yes, after a detailed audit, existing accounts are taken over and optimized.

Complete conversion tracking from click to purchase/lead. Transparent ROI reports.

KMU-Fokus, transparente Abrechnung, keine Mindestbudgets für Management-Fee, persönliche Betreuung.

Still got questions?