strategy consulting
From vision to implementation plan
Holistic strategy development for SMEs that want to approach digital transformation in a structured manner and achieve long-term success.
Goal definition & vision
- Translate business goals into digital goals
- Define SMART goals (measurable, achievable, time-bound)
- Develop a KPI framework
Set a budget framework - Make success measurable
Status quo analysis & potential assessment
- Digital maturity assessment
- Strengths and weaknesses analysis
- Competitor benchmarking
- Market potential analysis
- Gap analysis (actual vs. target)
Target groups & personas
- Target group segmentation
- Develop buyer personas
- Customer journey mapping
- Touchpoint analysis
- Identify pain points
Roadmap & Implementation Plan
- Create a 12-month roadmap
- Define milestones
- Budget distribution
- Resource allocation
- Identify quick wins
Channel strategy & content planning
- Determine channel mix (website, SEO, ads, social media, etc.)
- Develop content strategy
- Define messages
- Resource planning
- Determine tool stack
Success factors for strategy consulting
- Commitment from management – Strategy only works with clear commitment from the top
- Realistic budget planning – At least $1,500–$3,000 per month for initial implementation
- Designated team – Fixed contact persons for implementation
- Long-term perspective – Digital transformation takes 12–18 months
- Measurability – KPIs must be defined and trackable
FAQ
Still have
Questions?
Can we implement the strategy internally?
Yes, the roadmap is so detailed that internal implementation is possible. Support is optional.
What happens when conditions change?
Adjustments can be made during the first 3 months of accompanying counseling.
Is strategy consulting eligible for funding?
Yes, as digitalization consulting is often 30-50% eligible for funding (AWS, KMU Digital, regional programs).
How does this differ from an audit?
Audit = Analysis of the current situation. Strategy consulting = Development of the target state with an implementation plan.
What about implementation?
Strategy consulting ends with the plan. Implementation can be carried out internally, externally, or with support.
Do we already need digital experience?
No, strategy consulting picks up where you are. Previous digital experience is helpful, but not necessary.