Product Feed Optimization
Shopping success through perfect product data
Increased sales through optimized shopping campaigns – make your products visible everywhere.
Google Merchant Center Setup
- Create and verify merchant account
- Set up product data feed correctly
- Configure shipping and tax settings
- Implement return policies
- Link website with Google Ads
Google Shopping Optimization
- Optimize shopping feeds for Performance Max
- Strategically structure asset groups
- Define audience signals
- Provide creative assets
Microsoft Shopping (Bing)
- Configure Microsoft Merchant Center
- Import feed from Google (with adjustments)
- Create Bing Ads shopping campaigns
- Audience Network integration
Facebook/Instagram Shopping:
- Create Facebook Shop
- Instagram shopping posts
- Set up dynamic product ads
- Optimize catalog integration
FAQ
Still got
questions?
How long does feed optimization take?
Setup: 1-2 weeks. First improvements after 2-4 weeks. Optimal performance after 2-3 months.
Which platforms should we prioritize?
Google Shopping is a must (80% market share). Then Microsoft Shopping and Facebook/Instagram, depending on the target audience.
Can existing feeds be used?
Yes, existing feeds are analyzed and gradually optimized without interrupting ongoing campaigns.
Will this work with our shop system?
Yes, integration with all common e-commerce systems (Shopify, WooCommerce, Magento, Custom).
How do we measure feed optimization success?
Shopping campaign performance, CTR improvement, revenue increase from shopping traffic.