Campaign landing pages
Conversion optimization for maximum lead generation
More conversions from every click – landing pages that sell
Landing page vs. website
Regular website
- Multiple goals and calls to action
- Navigation to different areas
- Provides information about everything, converts little
- Average conversion rate: 1-3%
Optimized landing page
- A clear goal, a conversion action
- No distracting navigation
- Focused on a specific target group
- Conversion rate: 10-25% possible
Campaign-specific
- Google Ads → Own landing page
- Facebook Ads → Different target group, different page
- Newsletter → Yet another landing page
- Each source receives appropriate content
FAQ
Still got
Questions?
How many landing pages do I need?
One for each traffic source and target group. Minimum: Google Ads, Facebook Ads, email separately.
Sollten Landingpages SEO-optimiert sein?
Should landing pages be SEO-optimized?
How often should I do A/B testing?
Continuously. After each completed test, implement the winner and start a new test.
Can existing website pages function as landing pages?
Rarely optimal. Existing pages usually have too many distractions and no conversion focus.