$10,000/Month in Free Google Ads for Your Nonprofit
Google Ad Grants gives eligible nonprofits up to $10,000 per month in free search advertising. We handle everything: application, setup, and ongoing management. Based in Austria, working with nonprofits worldwide.
What is Google Ad Grants?
Google offers eligible nonprofit organizations up to $10,000 per month in free Google Search advertising through the Google Ad Grants program. Your ads appear at the top of Google when people search for topics related to your mission. Whether you're looking for volunteers, raising awareness, or driving donations, Google Ad Grants puts your cause in front of people actively searching for it.
To qualify, your organization must hold valid nonprofit status (501(c)(3) in the US, registered charity in the UK, ZVR registration in Austria, or equivalent in your country). Government agencies, hospitals, and educational institutions are typically excluded. We check your eligibility for free before any work begins.
The program comes with strict compliance requirements: a minimum 5% click-through rate, proper conversion tracking, active account management, and adherence to Google's content policies. Without professional management, many nonprofits lose their grant within months. That's where we come in.
What We Do for Nonprofits
Application & Eligibility
We verify your nonprofit qualifies, prepare all documents, and submit through Goodstack (Google's official validation partner). The process typically takes 2 to 4 weeks.
Account Setup
Professional campaign structure, keyword research, ad copy, and conversion tracking. Built to meet Google's quality requirements from day one so you don't lose your grant.
Ongoing Management
Monthly optimization, performance reports, and compliance monitoring. Google Ad Grants accounts require active management to maintain eligibility. We make sure yours stays active.
Strategy & Training
We help your team understand what works and why. Optional workshops to build internal capacity so your team can make informed decisions about your digital strategy.
How It Works
Free Consultation (30 min)
We check your eligibility and discuss your goals. No commitment, no cost. If you qualify, we outline the next steps.
Application & Setup (2-4 weeks)
Document preparation, Goodstack validation, account configuration. We prepare your campaigns while we wait for approval so we can launch immediately.
Go Live & Grow
Your ads appear in Google Search. We optimize monthly, monitor compliance, and send you clear reports your board can understand.
Your Google Grants Partner
Digitalisierungswerkstatt is a digital marketing consultancy based in Austria, specializing in nonprofits and small businesses. Founded by Lukas Tröls, we bring years of experience in Google Ads, SEO, and web analytics to organizations that need professional support without agency overhead.
We work directly with you. No account managers, no handoffs between departments. One consultant who knows your organization, manages your campaigns, and answers your questions. Communication in English or German.
Frequently Asked
Most registered nonprofits qualify. You need valid charity status (in Austria: ZVR registration, in other countries: equivalent nonprofit registration). Government agencies, hospitals, and educational institutions are typically excluded. We check your eligibility for free.
The initial consultation is free. Our management fees depend on the scope of work. The Google Ad Grants budget itself ($10,000/month) is completely free from Google.
Yes. Google Ad Grants is a global program. We work with nonprofits across Europe and beyond. Video calls, shared screens, and regular reports make remote collaboration seamless.
Typically 2 to 4 weeks from document submission to account approval. Goodstack (Google's validation partner) reviews applications within 2 to 14 business days. We prepare everything in parallel so you can go live immediately after approval.
The Google Ad Grants account belongs to your organization. You keep full access and can manage it yourself or hire another agency. No lock-in, no hidden obligations.
Ready to unlock $10,000/month in free advertising?
Book a free 30-minute consultation. We'll check your eligibility and outline the next steps. No commitment.
We respond within 24 hours.